Monday, October 1, 2001

Sportswear International Winter 2001/02

Located in LA’s trendy east side Los Feliz neighborhood, Aero & Co. is a men’s and women’s store built around the idea of change and motion. Owners Cynthia Vincent and Alisa Loftin wanted a retail space that gave them the freedom to be more than just a boutique, and the pair carried that idea through to the interior design. One entire wall of the store is covered with a photographic mural of a forest. The fixtures are suspended from the ceiling, and are moveable and interchangeable, as are the jewelry cases on wheels, so that at any given moment the store can be transformed into an art gallery, or fashion show or event space.
Aero & Co. highlights LA designers such as Michelle Mason and Grey Ant, but the selection is not exclusively West Coast-based. Prices for the lifestyle products and forward fashions range from $5 to $2000. The store is popular with women, but its selection of stylish yet wearable menswear is a stellar attraction. Since opening in November 1999, the store’s sophisticated brand mix and ingenious décor has made it a favorite of stylists, local hipsters, and celebrities such as Gwen Stefani, Gillian Anderson, Kelly Lynch and Geena Davis. – C. Houston Sams