Thursday, May 1, 2003

LA Weekly Style Issue 2003

Iconoclasts Rule
Style editor Kateri Butler interviews Alisa Loftin about what defines LA style.

There's no question that L.A. has style to spare, from red-carpet razzle-dazzle to stoner surf chic and everything in between. More than any place else, the iconoclast rules. We've never been bound to East Coast dictums of what makes for proper dress, nor do we tend to follow the trends idolized by the international fashion pack. In fact, there are nearly as many definitions of what L.A. style is as there are people who live here. With enough confidence and the right attitude, just about anything goes. We asked six fashionistas — two boutique owners, two event producers, a costume designer and a stylist — to share their interpretations of L.A. style. The sole rule: They could only use local designers. Each of our participants offered up a quintessential vision of what it means to live and dress in L.A. — and together they create a complex portrait of the many faces of style in Los Angeles. –Kateri Butler

Alisa Loftin
Proprietor, AERO & Co.
“L.A. style is comfortable, functional, whimsical and fun. It isn't intellectual or uptight. Most of all, it's about looking like you're not trying too hard, but looking as fabulous as you can. And it's never wearing a designer head-to-toe. It's knowing how to mix and match designers, as well as new and vintage. The most important factors that influence L.A. style are the SoCal lifestyle, Hollywood (old and new), the huge California sportswear industry, denim, and our year-round climate. It all adds up to casual funky glamour. Unbeknownst to the greater fashion world, L.A. has some amazing young talent emerging. While most of these young labels have very raw products, their creativity and bold desire to express themselves are refreshing. Aero & Co. is committed to supporting the L.A. design scene. L.A. style is our answer to not being taken seriously by the international fashion world. If they don't care about us, why should we care about their rules? We're more casual and carefree. It's not about who's who, it's about who cares.”